It’s 2024, Do You Know Where Your Customers Are?

Reaching the various viewers, 听众, 和 consumers of your media isn't just about your main channels anymore. 无论他们想要如何沟通，你都必须找到吸引他们的方法. In 2024 that involves mobile apps, 网络应用程序, 网站, 流媒体应用, other streaming services, 和更多的. 它还包括提供访问你的内容的人——移动运营商, 互联网运营商, 有线电视提供商.

CTV Is on the Verge of Fulfilling Its Creative Promise

Creator-driven广告, full-fledged dynamic creative optimization, 和 real-time contextual 信息 are coming for Connected TV

Despite the Boom, Biddable CTV Has Some Big Problems to Address

While CTV clearly has great potential, promising a blend of the dynamic, real-time benefits of digital with the br和-safe, lean-back-和-enjoy experience of linear TV, OpenX的Geoff Wolinetz认为，可竞价的CTV需要解决两个关键问题:公开市场上的广告欺诈和缺乏标准化的测量协议.

Navigating the Dynamic World of Personalized Advertising for Video Streaming

In today's video streaming l和scape, 对有效广告的追求导致了向动态广告插入(DAI)的范式转变。. 这种先进的方法使广告商能够针对特定受众提供量身定制的内容, maximizing engagement 和 revenue potential. As the streaming industry continues to soar, DAI是游戏规则的改变者, promising enhanced monetization 和 viewer experiences.

Considerations for Providers Shifting from QAM to IP Video Delivery Networks

传统的, controlled broadcast environments are being replaced by dynamic, 多个应用程序和服务必须和谐共存的复杂生态系统. The challenge is to maintain the quality of a provider's main service, like linear TV with dynamically inserted ads, 同时适应第三方应用程序的各种需求和潜在干扰. Yoann Hinard of Witbe discusses the challenges faced throughout this process, including remote monitoring, 动态AD插入, 和 QC testing across devices.

Unlocking Contextual Targeting Opportunities on CTV

在数字广告的时间轴上，电视正在一个有趣的时刻被数字化. Just as advertisers are able to target audiences on the big screen, their favorite approach - third party cookies - are going away. 这很不方便, 还有大卫·纳菲斯, CTV在Kargo的总经理, 认为这也是一种催化剂，迫使广告商在CTV上测试和完善其他目标定位方法. One of the most promising is contextual targeting.

The Premium Environment Advantage in CTV Advertising

Vevo和Channel 4的一项联合研究发现，对优质电视内容有明显偏好的消费者增加了近50%. 洛葛仙妮哈雷, Director of Client Strategy at Azerion, 解释了广告商如何适应这种消费者偏好的转变，并在CTV环境中优化广告放置策略，以有效和准确地达到增量, 可寻址的观众.

广告层的崛起:流媒体商业模式如何决定我们观看的内容

In the pursuit of catalyzing profit, 一段时间以来，大型视频流媒体公司一直在从根本上改变其增长收入和削减成本的方法, 通过裁员, password-sharing crackdowns, licensing of catalog content to rival streamers, 和, 值得注意的是, the introduction of 广告 tiers.

质量和数量:为什么策划是CTV广告成功的关键

多年来，策展一直承诺简化和完善程序化交易, 然而，在数字生态系统中，它一直难以起飞，在这个生态系统中，买家主要是追求规模最大化和cpm最小化的内容. 但是在中央电视台, where prices are high 和 supply is low, 策展已经成为导航广告最新付费渠道的筹码.

记录你.S. Election Spending in 2024 Will Generate New AdTech Innovations

The 2024 election is expected to drive record ad revenue, with some estimates putting the total at over $10 billion. This would make the 2024 election the most expensive in US history, surpassing the 2020 election, which saw $9 billion in ad spending. operation的Dave Dembowski介绍了新技术如何有效地进行细分, 投放可寻址广告, 增加电视购买的数字化，使其更容易瞄准当地市场和观众，以及随之而来的复杂性.

Strategies That Make AI-Powered Virtual Product Placement Soar

虚拟产品植入(VPP)是一种优秀的新型CTV和流媒体广告植入. Stephan贝灵哲酒庄, miriad的首席执行官, discusses best practices for advertisers to follow for it to work well.

The (R)evolution Will Be Streamed: Shoppable TV in Our Living Rooms

UIC Digital的马克斯•海德沙伊德(Max Heiderscheid)在文章中谈到了可购物电视带来的机遇，以及在我们神圣的客厅里将内容和商业结构编织在一起的挑战.

What the DTC Marketing Playbook Will Bring to CTV Advertising

In the ever-evolving 广告 l和scape, 直接面向消费者(Direct-to-Consumer，简称DTC)的品牌正通过将其精细化的技术应用于联网电视(CTV)广告，从而掀起一场革命, high-performance marketing strategies from social platforms. AdLib的Mike Hauptman揭示了DTC品牌是如何改变CTV广告的, 将他们久经考验的策略与数据驱动的见解结合起来，比以往任何时候都更有效、更准确地吸引受众.

Br和s Shouldn’t Sleep on Amazon Prime’s Ad Push

Hunter Terry of Lotame discusses Amazon's new ad-supported Prime Video, 是什么创造了一个估计有1亿用户的广告机器, 他分析了为什么品牌不应该忽视亚马逊广告推送的强大影响的原因.

流媒体的未来:内容、广告和互动体验的结合

Vubiquity和Amdocs的Raman Abrol讨论了流媒体的下一个阶段:内容的联合, 广告, 和 interactive experiences.

The Next Frontier for TV Advertising Is Outside the Living Room

Atmosphere公司的迈克尔·桑切斯说，电视广告仍然占主导地位，但并不完全是你所想的那样

CTV能像1960年那样改变2024年大选，但它准备好了吗?

2024年的选举周期将改变数字媒体在公民对候选人和事业的看法中的作用. Equativ的安德鲁•罗德曼(Andrew Rosenman)讨论了当广告技术和数字媒体平台退出政治对话时，将新兴数字原生选民拒之门外的潜在风险.

随着消费者和广告商对CTV的进一步发展，以下是2024年值得关注的3个趋势

Gijsbert Pols, Director of Connected TV & New Channels for Adjust, outlines three key CTV trends to watch for in 2024.

Rekindling Consumer Satisfaction With D2C

Despite what appears to be a thriving market, streaming viewers are still looking for more than what's on offer. Bitcentral旗下ViewNexa的格雷格•莫罗(Greg Morrow)强调了通过D2C商业模式重新点燃消费者满意度的方法.

广告主如何避免他们的CTV和视频数据陷入VPPA的困境

Alliant的Mitch Eisenberg讨论了一项35年前的立法——《百家乐软件》(VPPA)——是如何在CTV和视频广告领域引发诉讼和混乱的, 他还概述了一些安全实用的策略，营销人员可以采取这些策略来驾驭VPPA，并接触到对他们最重要的受众.