NAB 2014: 4K Gets Cheap Thanks to AJA’s CION

At the National Association of Broadcasters (NAB) show, an interface and convertor company called AJA threw its hat into the digital cinema ring, with the CION camera product that looks—from the specs, at least—like it may contend with industry-leading Arri and RED cameras at a fraction of the price.

Is RED about to have its stratospheric reign at the low-end of the digital cinema price point usurped? We’re not quite sure, but the signals are trending towards the positive. 这是为什么.

单击图像以查看其全尺寸.

新设计，新价格

AJA won’t release CION until August, but already the design and price are setting tongues wagging. Many show floor visitors are talking about the fact that AJA designed the camera in-house. It’s a natural step in the process of digital cinema, 虽然, as a crop of traditional media interconnect companies—such as Blackmagic Design—are moving further down the digital supply chain.

“Bringing this sophisticated camera to market underscores our passion to support filmmakers, 广播公司和内容创作者,尼克·拉什比说, 总统, AJA视频系统.

Pricing is the other thing that’s gotten everyone worked up, given the feature set. Rashby notes that the camera will start at $8,995 when it is available later this summer. 

We are incredibly proud of CION,” said Rashby, “which represents a new direction for AJA. We believe that the 虽然tfully considered design, 以及强大的功能集, will make it extremely useful and versatile for productions worldwide.

它的作用

这台相机有一点很清楚, when viewing it in the AJA booth: It appears capable of shooting in a variety of formats, possibly rivaling those of Arri’s Alexa and RED’s Epic cameras.

Media is record to an AJA Pak, which is SSD media available in capacities of 256GB and 512GB. The company offers direct connections on the AJA Pak via Thunderbolt or USB 3 (see the G-Dock模块 a few months back for the type of form factor) or these AJA Paks can be transferred using an optional AJA Pak Dock.

AJA went for a complete 10-bit and 12-bit workflow, 从高清到4K, so the CION is capable of recording content using Apple ProRes 4444, something that no other low-end digital cinema camera has done to date. 除了, CION可以在苹果证明422 (HQ)中录制, 苹果证明422, ProRes 422 (LT)和Apple ProRes (Proxy).

从格式的角度来看, the camera shoots in Digital Cinema Initiative (DCI) 4K at 4096x2160 as well as the television 4K format, 也就是超高清, 在3840 x2160. DCI 2K和HD也可用, 2048 × 1080和1920 × 1080, 分别, but with a nice twist: The entire 4K sensor is used, and then 2K and HD are scaled down—via hardware, according to AJA—to retain the highest possible acquisition quality. These over-sampled images also allow for field-of-view retention, according to the company.

将格里菲思, creative director with Creative Energy in Johnson City, 田纳西州, had this initial reaction: “The AJA接穗 is a fascinating new product,格里菲思说. “I have used the RED Epic and Arri Alexa extensively on shoots around the US, and CION seems to be a direct replacement for those cameras. 像Arri, AJA is a trusted company in video/film space, and I look forward to testing this unit in the near future.”

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Back at the show floor booth, another sentiment was being tossed around. “Do you think this is a new direction for streaming and digital cinema?一位与会者问另一位.

“I don’t know if it’s as much a shift for those markets,另一位与会者回答说, “但这肯定是AJA的转变.”