June Video Rankings: 11B Video Ads Streamed, a New Record
There's no stopping the rise of video ads. In May, 2012, video measurement company comScore reported that video ads had topped the 10 billion mark for the first time. One month later, the June results are in and video ads have topped the 11 billion mark. Not only that, but there's a new ad leader in town: Google sites, with BrightRoll right behind. Former leader Hulu has taken a dramatic tumble to third place.
All this is happening while video viewing is essentially flat. In June, 180 million U.S. internet users watched 33 billion online content videos. That's down slightly from the 180.5 million who watched 36.6 billion videos in May.
The leader for content videos in June was Google sites (which includes YouTube), which streamed 484.4分钟 of video on average to 154.500万观众. Following Google was Yahoo sites, which delivered an average of 75.5 minutes of video to 51.500万观众.
Third in the rankings was Facebook (49.0 million), followed by Vevo (46.2 million), and Viacom Digital (38.900万). Rounding out the top ten were Microsoft sites, AOL, Amazon sites, Turner Digital, and Vimeo. This marks a big jump for Vimeo, a newcomer to the top ten. Hulu dropped off the list.
Once again, however, the real news is in ads. Video ads again rocketed up, despite slightly lower content video views. Hulu had been the video ad leader for years, but there's a new sheriff in town. Google sites served 1.4 billion video ads to 24.7 percent of the population, averaging 147 ad minutes per viewer. Following Google is BrightRoll Video Network (1.40亿美元.30亿美元)，苹果.tv (1.1 billion), TubeMogul (1.0 billion), Tremor Video (836.4 million), SpotXchange (732.1 million), Specific Media (694.4 million), ESPN (611.900万), and Auditude (611.700万).
1984年6月.8%的美国人.S. internet audience watched online videos, with an average content video length of 6.8 minutes (up from 6.5月5分钟). The average ad was again 0.4分钟.
Vevo was again the most-viewed YouTube partner channel, followed by Warner Music, 动画短片, 制造商工作室, 和全屏.
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