Fubo Launches Fubo Radio, a FAST Channel Radio Experience Powered by Super Hi-Fi

体育第一电视直播平台 FuboTV, has partnered with the premier provider of AI-powered radio services for broadcast and digital media platforms, Super Hi-Fi，创建富博电台.

With a recent Hub娱乐报告显示49%的电视观众也用电视播放音乐, now is an optimal time for OTT FAST services to expand into exclusive music channel offerings.

Fubo describes their new service as “the first radio experience created from the ground-up for an OTT service, with a TV-first interface and incredible music programming designed specifically for Fubo’s audience.”

“富博客户为运动而来，为娱乐而留。,’ which is why bolstering our sports-first content offering with entertainment is always a priority,大卫·甘德勒说, 富博的联合创始人兼首席执行官. “增加快速频道无线电台, Fubo Radio, to our programming lineup diversifies our entertainment choices and redefines what it means to be a cable TV replacement for the entire family.”

The Fubo Radio FAST channels are available in Fubo’s base channel plan, Fubo Pro. 其中包括“热门电台”等电台,” “Hip-Hop One,” “Top Country,” “Classic Rock,和“Éxitos拉丁美洲人”.”

Industry experts agree that the stage has already been well set for FAST channels to enter the streaming radio market. Chris Pfaff, CEO, 克里斯·普法夫科技媒体, 美国制片人协会, VR - AR协会他说:“播客领域在2023年发现了FAST PodcastOne TV's launch as proof - and there is every reason to believe that a radio experience will succeed in FAST. 大多数视频播客/广播都是听的, not viewed, 同时使用多种设备的受众. So, Fubo Radio is a brilliant way to extend the value of FAST channels to new content streams. As long as the content and the programming are on-brand, why shouldn't it succeed? 随着SVOD播放器转向广告支持流媒体以增加收入, the FAST world needs to offer content that connects with the consumption behaviors of audiences. FAST的竞争对手更多的是， Twitch and TikTok 而不是其他OTT平台. The younger demo will go for something that is ‘new’ if it's offered up in the right way. 在FAST的世界里，无线电可能会重塑整个行业.”

然而，Jonathon Barbato，联合ceo Best Ever Channels, noted, “While this is an innovation in OTT, it's not completely unprecedented in that both VEVO and Stingray 在OTT做过音乐频道吗...只是不是“广播”频道(他们有视频、图像、音乐会等).). 这在电视界并不是没有先例, 由于有线电视和卫星电视多年来一直有“广播”或音频频道. 所以我的观点是，乍一看, 他们并没有开辟新的领域, 但证明将在产品中. 因为他们迎合的是小众受众, 他们的“广播”频道的策划可能确实是创新的. 它会和 Sirius XM? Maybe, but I'm not sure television competes with radio in the sense that the use of different devices doesn't usually occur in the same instance, (比如)汽车里的收音机. We'll see.”

Barbato said that the success of Fubo Radio rests on how strongly it captures a significant audience. If so, he said, “然后其他人就会效仿, 平台将为它腾出空间, and the providers will line up to be the next to supply content (that's what happened in cable). FAST空间已经过度拥挤, 平台在批准新的视频频道方面进展缓慢, 因此，也许无线电是下一个“进入”FAST平台的途径.”

Pfaff agreed that capturing a substantial audience will be the primary requirement for success with FAST radio. “The biggest challenge is audience; that's the biggest challenge for FAST, in general,” he said. “谁是看/听? What data/demographics can you ascribe to that audience, and how does that translate into ad dollars? FAST的cpm很低, but that doesn't mean that the right advertiser can't find success with the right FAST radio channel, or the right show. The value of a pop-up radio channel on FAST might create a surprise hit or lead to a new programming deal with talent that could not be found anywhere else. 利用电波, if you will, 发掘新人才, or to complement an existing brand's portfolio is just good common creative sense.”

Ultimately, there may be some key advertising advantages for radio built specifically for OTT services compared to satellite radio services such as SiriusXM and music streamers such as Spotify and Apple Music. Pfaff said, “The CTV world has lived with streaming audio via cable or satellite (DirecTV's 音乐选择频道已经存在27年了), 所以有广播内容的FAST频道不应该令人惊讶. 广告荚被插入到潘多拉的播客中, for example, 由SiriusXM拥有, so we can easily see how radio - in a FAST environment - could succeed for listeners/viewers who do not subscribe to a streaming audio/music service.”

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