How Advertisers Can Try to Avoid Getting Stuck in VPPA Limbo with Their CTV and Video Data

Mitch Eisenberg of Alliant discusses how a 35-year-old piece of legislation—the Video Privacy Protection Act (VPPA)—is sparking lawsuits and sowing confusion within the CTV and video ad space, and he outlines some safe and practical strategies that marketers can take to navigate the VPPA and reach the audiences that matter most to them.

Instant Replay: 流媒体 Connect November 2023

流媒体 presented its 12th Connect virtual conference November 13 - 16, with media industry cartographer Evan Shapiro as host and MC. Shapiro kicked off the event with a dynamic keynote, digging deep into the Q3 earnings call data to hold the spin doctors accountable and giving an unvarnished view of the industry. Other highlights included The Future of Streaming with Shobana Radhakrishnan, 谷歌电视的高级工程总监, and several panels covering topics such as Cloud Workflows for Streaming and CTV, 大规模优化直播流, How Codec Patent Pools Will Impact Streaming in 2024, Making 在线直播 and VOD 更多的 Accessible, 直播技术趋势, 和更多的.

编解码器许可和网络视频流

约翰·C. 席梦思床品公司, 约翰·西蒙斯咨询公司的首席工程师, 有限责任公司, 讨论流媒体的专利许可, which is especially relevant now in light of the recent German court decision in the Broadcom v. Netflix case and Avanci's announced launch of a video streaming patent pool.

YouTube Tests Its Advertising Sway--Side-Stepping Standards, Winning Budgets

YouTube可能太大了，不容忽视. The question for advertisers might be - is it so big that it doesn't have to play by the rules? Hunter Terry of Lotame discusses many of the unusual and unexpected advertising advantages that YouTube currently possesses and what that means for the overall CTV advertising industry.

The AI Ethical Imperative Exposed by Black Mirror’s "Joan is Awful"

莱昂黄, 体育高级总监, 媒体, 和SAP的娱乐活动, discusses the ethical and legal implications of AI for the entertainment industry addressed in the sinister Netflix Black Mirror episode "Joan is Awful," and what steps can be taken to establish ethical standards and transparency around the use of AI in media.

华纳兄弟如何. 探索频道在流媒体上发挥了最大作用

Geetha Ranganathan of Bloomberg Intelligence provides insightful analysis of the Warner Bros. 探索号推出新的MAX服务, why WBD has not experienced earnings losses in 2023 Q1, and what that says about the current state of the streaming industry and its other major players like Netflix, 迪斯尼+, apple +, 和派拉蒙+.

视频字幕难题

James Broberg of StreamShark discusses why video captioning is essential for accessibility to video content and increasing viewer comprehension.

CTV Represents the Best Opportunity to Get Privacy Right

杰森棺材, 总法律顾问兼首席隐私官, Adstra, looks at how CTV's massive growth is happening at the same time Congress will likely turn its attention to federal privacy legislation and posits that this makes CTV the perfect test case for the ad industry to develop and build a channel that appeals to marketers and also has strict, 清晰的隐私指引

Compliance Challenges On The Horizon: How The Rise of Ad-Based Streaming Will Lead To New Tax Obligations

How might the rise of ad-based streaming lead to new tax obligations? Toby Bargar of Avalara discusses the possibilities.

VVC's Adoption Hampered by Patent Uncertainty and Low Value

A study from Unified Patents suggests that VVC isn't likely to ever gain widespread adoption due to both royalty issues and technology changes

OTT平台需要关注网络安全

After huge data breaches at Facebook and LinkedIn, it's time for every OTT service to pay serious attention to protecting user data.

MPEG is Closed; Want to Help 流媒体 Write the Story?

电影专家小组, which had been responsible for developing standards and executing royalties for video and audio codecs, 上周关闭. We'll be writing up an article on the implications for the industry, and we need your help.

新功能:流媒体连接

流媒体's "Who To See at NAB" marketing program evolves into "流媒体 Connect"

How to Stop Pirates Gatecrashing Your OTT Party

视频比以往任何时候都更加复杂, 而是通过使用强大的端到端加密, 加固客户端设备, and using intelligence-based operational security services, you can keep pirates from stealing your content.

YouTube Execs: Take Responsibility for the Mess You've Created

疫苗接种错误信息, 白色的民族主义者, improper kid vids: YouTube pretends it's a library, 而它的视频正在造成真正的伤害. It's time for YouTube execs to take out the trash.