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视频广告 > 聚光灯

Digital video ads can do things standard TV ads never dreamed of, like serving individualized addressable ads to each connected household. Video ads can also target viewers across devices, 无缝地融入视频流, and command higher CPMs than traditional ads. One day all video ads will use these technologies, but for the moment they’re cutting edge. Read the latest news and analysis of video advertising here.

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流媒体 2023 Trendsetters: WisePlay - Playout

NAB SHOW PRODUCT of the YEAR 2023 WINNER WisePlay Playout is designed to meet the demanding needs of FAST and TV broadcasters.

Tulix Executive Predictions: George Bokuchava

The industry had a very fruitful and interesting 2022. In 2023 we will see continuations and finalizations of some popular initiatives.

彭瑟拉:从顶部看

Penthera serves leading OTT brands around the world and these customer priorities have provided us the opportunity to continue our legacy of building products and solutions that solve customers' needs for both today and tomorrow.

DVEO Executive Predictions: NEXTGEN TV and AVOD/FAST Continue to Grow in 2022

电视3.0 and ad-supported streaming services will lead the way this year, 虽然区块链, 非功能性测试, and the Metaverse will take a more significant role in the broadcast and media industry.

edgcast:从2021年的顶部看

内容才是王道, but user experience—from personalized streams to personalized advertising—is becoming nearly as important in attracting and retaining viewers

Amagi:从2021年的顶部看

Free ad-supported streaming TV (FAST) is the cure for subscription fatigue, and Amagi is just what the doctor ordered

图利克斯:从2021年的顶部看

Live linear channels have grown in number, as has the video quality they are delivering. And advances in hardware and software have reduced the cost of launching channels significantly.

监控以拯救广告收入 & 用户体验

用于纯基于云的SAS工作流, Telestream Cloud Stream Monitor allows you deploy entire workflow analytics of advertisement opportunities, 包括源消息传递, 显化调节, 和明显操纵, as well as ad audio and video quality monitoring from contribution to CDN edge cache on your cloud vendor of choice, giving you a global monitoring solution for your content from more than 70 unique locations.

2021 Will See Growth in Real-Time Streaming and Acceleration in the Move to the Cloud

威瑞森媒体:从2020年的顶端看

New Tech, New Players Will Shake Up OTT Market in 2020

Verizon Media:从2019年的顶部看

One of the challenges continuing to face media and entertainment businesses is delivering personalized experiences with relevant advertising inserted seamlessly.

产品焦点:Lightcast Media Cloud

The Media Cloud is an award-winning Media Management System, allowing media producers and publishers to manage all live-stream and on-demand media intuitively, from anywhere in the world on any desktop or tablet.

THEOplayer: 2017 Online Video Industry Predictions

Server-side ad insertion will revolutionize online video, and combined with granular analytics creates the perfect storm for online video advertising

Video: Mirror Image Develops Cloud Application Logic, Adopts Dynamic Delivery Network Model

In this interview at 流媒体 West 2016, Mirror-Image CEO Gustav Vik and 流媒体's Tim Siglin discuss Mirror Image's innovative edge-caching model, 和新的广告屏蔽覆盖解决方案.

How Server-Side Ad Insertion is Making Online Ads 更多的 User-Friendly

通过移动到服务器端广告插入, publishers can counteract ad blockers and provide a better experience for their viewers

Mirror Image Releases OTT Distribution and Ad-Blocking Solutions

Streaming video to viewers on multiple platforms, 包括机顶盒, doesn't have to be a technical challenge. Mirror Image makes it easy and inexpensive with a new

Ooyala: 2016 Online Video Industry Predictions

Ramesh Srinivasan, CEO of Ooyala, predicts what's coming in 2016 for the online video industry

How To Maximize Revenue at Every Touch Point with an Efficient Multi-Channel Network Strategy

Worldnow shows you how to simplify the process of deploying video across multiple screens to diversity distribution and revenue beyond YouTube

Monetization Strategies in a Hybrid TVE/OTT World

Zuora shows how to maximize revenue in the rapidly evolving TV Everywhere and OTT worlds, using a variety of monetization strategies