如何利用小众SVOD内容赚钱
Niche SVOD services are well capable of making money 和 they may even be more resilient against churn than major platforms. 有哪些独特的因素能够让小众内容在长期中表现如此出色?
“我希望你谈谈小众内容, 因为我发现这对SVOD来说是一种有趣的方式，可能会扩展并朝着另一个方向发展,——克里斯·普法夫, 首席执行官, 克里斯·普法夫科技媒体, 美国制片人协会 (PGA), VR / AR协会 (VRARA)，对研究部副总裁詹妮弗·肯特说， Parks Associates.
肯特说:“你可以提供一项利基服务，而且完全有利可图. “目标不一定是吃掉世界，对吧? 你的目标是服务好你的客户. And I think that there are some services that are really doing a phenomenal job of building community 和 underst和ing what's important to their particular segment. 我们最近有一位来自 kweliTV 专门研究黑人和非裔美国人社区. 他们有真实的现场社区活动. They have engagement panels that people can come on to 和 talk to some of their lead stars 和 personalities. 有几个以lgbtq为重点的(平台)在连接人群方面做得非常出色.” This more personalized approach is what encourages people to add these niche services to their already existing stack of “foundational services.”
The big push for hits on major streamers in recent years may no longer be a sustainable model for maintaining subscriptions in any case, 普法夫笔记, because hits are now popping up on many major platforms that keep subscribers watching primarily f或者是 show but may not keep them maintaining their subscriptions for longer periods. 普法夫说，虽然他订阅了各种各样的小众服务，比如 橡子 或者是 标准通道“然后有人走过来说，‘嘿，你在看 Hulu.“嗯，不，不完全是，有一个节目， 这只熊.普法夫说，像这样的突破 这只熊 可能会在一段时间内吸引用户到Hulu，但像这样的大热节目的日子 陌生的东西 一旦炒作降温，能否长期维持订阅. 他说:“也许我们已经缩小了一些热门游戏的窗口。.
The move towards ad-supported tiers 和 slower programming rollouts is also another factor in changing the dynamics of the OTT industry as a whole. 首席执行官埃文•夏皮罗 ESHAP，专注于 网飞公司 in particular with their sudden reversal on creating ad tiers while also rolling out programming in segmented ways in hopes of keeping users subscribed longer. “他们正在推翻每一个决定，”夏皮罗说. 而网飞曾宣称，它永远不会加入广告或推出节目, 这种方法的有效性已经被其他顶级平台充分证明. “这真的非常有效 HBO马克斯 Hulu, 苹果 以及其他所有这些，”他说. “你知道，它让人们订阅的时间更长. 所以网飞公司放弃了两个不同的部分 陌生的东西 季节, 也就是说，他们承认我们需要一次推出一周的产品.”
尤其是小众SVOD, 夏皮罗说, “I've seen data that shows that the niche services actually churn at a lower rate than the premium services. 我认为邪教是比被动的观众更好的生意.他强调 Crunchyroll. “令人惊叹的产品，拥有非常稳定的用户基础，因为它每天都在使用, 日化动漫即将登陆日本,他说. “这些用户不会退出! 他们哪儿也去不了 和 他们年轻.“即使是针对非常专业的受众, niche providers may still be appealing to the big industry players f或者是ir staying power 和 loyal audience. 夏皮罗指出 索尼 收购了Crunchyroll，之后可能还会有更多类似的收购. “我认为你会看到这样的事情 不寒而栗 和 BritBox 被这些更大质量的死星吞噬，因为它们是很好的抗搅动机制,他说.
了解更多关于小众SVOD内容的信息 流媒体西部2022.
看 完整的视频 来自流媒体连接2022.
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