How Vimeo Helps Video Pros Use Data Better
Learn more about streaming analytics at 流媒体 East 2022.
Read the complete transcript of this clip:
Nadine Krefetz: What is it that you're measuring--or what is it that you've had to create so that you can actually do your job better?
基兰Farr: One of the unique things about Vimeo's OTT offerings is that it's really accessible to all price points. In fact, we even have a free trial of this all-in-one platform. And the good news here is that out of the box, you're gonna get tons of data, all these preconfigured reports. And there are things that, 我相信, lots of folks in this call would already be able to talk about, like your net gain or loss of customers, 时间看了, 等.
But one of the problems that we have with this audience who's learning is that it's challenging to know what is the right data to look at. And that may change over time as the maturity of your business changes. 所以, 对于Vimeo, a lot of our work is not just providing the data, but it's also trying to help people understand what data is useful. And this is actually my new job at Vimeo. I created a program called Vimeo Experts, and the whole intention here is to help video professionals start to understand the marketing and the data analytics that are underneath all of the streaming stuff that we get excited about. 所以, all the data's there, but it's really hard to figure out what's the right thing at that right moment for such a diverse audience.
相关文章
Quickplay's Naveen Narayan and Reality Software's Nadine Krefetz discuss how gathering the correct data can improve a streaming platform's understanding and knowledge of its audience, yielding enhanced user engagement and content monetization, in this talk from 流媒体 West 2022.
2023年2月1日
Bitmovin副总裁, Solutions Igor Oreper explains how to mean clients where they are when it comes to various levels of streaming metrics expertise.
2022年5月4日
Atmosphere VP Business Insights Ethan Moore discusses the importance of measuring what matters when trying to serve customers effectively with streaming metrics.
2022年5月2日
Companies and Suppliers Mentioned