How COVID Accelerated the Virtualization of Live Production
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埃里克·博尔顿: Live production and live control rooms were always slated to virtualize, 但这要花更长的时间. 而这一切必须在一夜之间发生. You saw some emergency things, people trying to use Zoom in a variety of fashions. But the media and entertainment business has been in a very steady and now accelerated virtualization mode. You use different data rates, like you take in very large streams in chunks. And sometimes it's in strange protocols like NDI. And the idea that you can bring that to the cloud, that groups can be disparate. 所以你会有一个制片人, 一个导演, 图形操作符, and we're working on how you do the switching in the cloud, but we've been watching that happen pretty successfully. And being able to bring out four, five, or six feeds of a given venue ... like we do work with the NHL and they're able to bring out 4k feeds that you can see and pin and scan on, 你可以看到首尾相连. That gives it to a number of delivery partners that can now go to cloud, Meet-Me Rooms并获取此内容. So you've got a lot of different monetization options. People can use both radio and other things while they're watching real-time feeds.
所以，技术确实在发展. And I think part of this now is the idea that, your production trucks ... There's a lot of pressure on that and on those cost models. 也, to hold a variety of audiences from your traditional broadcast audience to now trying to find younger more mobile audiences, 基本上可以展示很多, 任何给定事件的更多方面, 不管是一场音乐会, 现场表演, 或者任何运动.
I think we advanced probably three years in the last 12 months.
凯西•布: 我们已经, 就像埃里克说的, moving towards the direction of virtualization and moving equipment into data centers in the cloud. And then we were able to leverage that equipment to such a bigger degree. The other thing that's made that easier though, is that bandwidth has become even cheaper now. So we're able to move, as Eric said, high-bitrate feeds at low latency. I think it helps a lot with trying to have a virtualized control room or a control room at our office where the gear is physically residing in a different location. And so our network infrastructure is now able to help accommodate that a lot more easily than in the past. So we don't need the generators and redundant connectivity and all of the nice things at our office anymore. 所有这些都可以存在于其他地方. 然后我们就可以遥控了.
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