震颤视频DSP Partners with 葡萄弹, Becomes First Video DSP to Mandate Only Brand Safe Supply is Served for Advertisers

震颤视频DSP, the leading programmatic video platform, and 葡萄弹, the leader in Contextual Intelligence, today announced the integration of 葡萄弹's pre-bid custom 品牌安全 capabilities, which will be immediately available for 震颤视频DSP's advertisers across all supply. The move reinforces 震颤视频DSP's commitment to protect the investment brands are making in video and to ensure the optimal environment for the delivery of ads. The partnership enables enhanced contextual targeting 定制品牌安全, allowing advertisers to reach audiences that consume the most relevant content in-the-moment.

"We are dedicated to ensuring brand-safe, fraud-free video advertising for our clients, so we are offering the solution for free to the brands and agencies we work with,劳伦·维纳说, 首席执行官, 震颤视频DSP. grapshot也有同样的承诺, 作为我们值得信赖的合作伙伴, we look forward to extending the protection their cutting-edge solution offers to our customers."

Finding the right solution that keeps brands protected is more imperative than ever, with 75 percent of brands claiming that they have experienced 品牌安全 issues in the past year (GumGum). 葡萄弹's Contextual Intelligence offering scans and analyzes the relationship of words on a web page to understand the true context, and filters out unfavorable environments—both standard and customized for the sensitivities of the brand—before an advertiser can even bid on it.

"Brand safety is a top priority for Dentsu Aegis Network and our clients, and it's hugely important that our partners are aligned with our 品牌安全 approach and best practices,迈克尔·劳说, 执行副总裁, Managing Director of Media Investment for Dentsu Aegis Network US. "We're excited to see technology partners incorporate additional advertiser protection levers within their platforms. 震颤视频DSP's integration of 葡萄弹's contextual intelligence to offer brand protection is a step forward in helping advertisers reach audiences safely and effectively."

震颤视频DSP's pre-bid integration with 葡萄弹's Contextual Intelligence platform enables advertisers to reach the audiences most receptive to their messaging through customization of contextual targeting, which ensures messages reach only relevant audiences, 定制品牌安全, which prevents ads from being delivered in undesirable or irrelevant environments.

"葡萄弹 applauds 震颤视频DSP's commitment to offering 品牌安全 across all available supply,莱恩·麦克布莱德说, VP, Platform Partnerships for 葡萄弹. "By mandating pre-bid 品牌安全 verification, 震颤视频DSP will help their advertisers reach the most relevant audiences in brand safe environments."

关于震颤视频DSP
震颤视频DSP is the leading programmatic video platform, matching advertisers with audiences—wherever they may be. Delivering custom video experiences across all screens, we help advertisers tell captivating brand stories to create meaningful, personalized moments with prospective customers. 震颤视频DSP is a Taptica Company.

关于葡萄弹
葡萄弹 empowers the world's leading brands and advertisers to bring relevance to every customer experience. With its proprietary Contextual Intelligence platform, 葡萄弹 transforms 信息 into actionable data, and identifies revenue-driving behaviors. With solutions for predictive targeting, 品牌安全, 丰富观众, brands leverage the power of 葡萄弹 to improve media efficiency, increase customer engagement and boost brand perception with their intended audiences. It has been named "Digiday's Best Publisher Tool" and "Best Attribution Solution for Keyword Signal," The Drum's "Best Attribution Solution," and the British Media Awards' "Ad Provider of the Year,在其他荣誉中.

葡萄弹 entered the market in 2006, 并在旧金山设有办事处, 洛杉矶, 芝加哥, 多伦多, 纽约, 伦敦, 剑桥, 新加坡, 香港, 上海和悉尼.

行业公告's article first appeared on OnlineVideo.网