SME 2018: Mobeon's Mark Alamares Talks Challenges of Making Immersive Video Mainstream

了解更多关于AR, MR和VR流媒体的信息流媒体的下一个事件.

以下是采访全文:

蒂姆Siglin: 欢迎回到流媒体东部2018. 我是蒂姆·西格林, contributing editor with 流媒体 magazine and the founding executive director of the not-for-profit Help Me! 流. 今天我和Mark Alamares在一起. 马克，给我们介绍一下你的公司.

马克Alamares: 我是Mobeon的CEO, 领先的创意咨询公司, both providing creative strategy as well as production services for interactive media and streaming services to handle both methods to help clients communicate with their customers whether it's internally for a corporation or for a brand to consumers. We help make and develop new ways for them to communicate in effective manners and new ways to make it much more compelling.

蒂姆Siglin: 你参与了虚拟现实，增强现实. 甚至还有一种叫做MR的东西. 什么先生?

马克Alamares: MR是混合现实. 我猜微软已经创造了他们自己对混合现实的定义, and one thing is that they've released recently some mixed reality headsets which are currently more leaning towards virtual reality. But down the road I think there's going to be higher-end applications of what they have a vision for. But also mixed reality is being able to display gameplay and having a person in that virtual world where you're able to view it on a flat screen, whether it's a mobile device or an iPhone or an Android phone or an iPad or even a television screen where you get to see that person overlaid in that virtual world. 所以，这也是一直在出现的. 此外，增强现实技术现在也成了头条新闻.

蒂姆Siglin: Apple CEO, Tim Cook, has said that he felt AR was going to take off faster than VR. 你的感觉如何?? AR还在进一步发展吗?

马克Alamares: The media darling originally was VR, but AR is grabbing a lot of headlines right now. There are a lot of companies realizing that there's a lot of practical usage for AR, especially for entertainment and even enterprise applications for companies. 整体, I think that the public in general is clamoring for something a little bit beyond standard media. Because what I'm seeing right now is clients are asking me a little bit more for interactivity, 更好的观众参与度我收到了很多这样的要求, 尤其是对品牌而言. 实际上，我们的业务正在大幅增长.

蒂姆Siglin: 有趣的. If you think back even 10 years ago we had Second Life and Second Life started as sort of a SIMs model. But then, ultimately, had a whole lot of brands and a whole lot of branding around it. That, of course, was not a VR play but could've easily been a VR play with that model. 你觉得我们要去那里吗, or will it always be some form of mixed reality where you have traditional video as part of a 3D world or 3D space?

马克Alamares: Well, I think it's going to be in succession because of certain steps that need to take place. 最终，我相信未来会有完全沉浸式的体验. There will be times when we will need to integrate, 再一次。, reality with a virtual world. But what I'm seeing right now on a basic level is brands want simple solutions that will help them, 再一次。, 吸引观众. 还有很多事情, 尤其是在竞争激烈的领域, 无论是体育运动, 的电子竞技, 甚至智力竞赛节目, 尤其是以总部为例, which is a very simple application but it actually gets the audience to participate and compete, 我认为这是我们将看到大量增长的领域. And, as you can see in 的电子竞技, there's a lot of attention being paid to that. But down the road I will foresee that reality will be digitized and integrated into a virtual world, 无论是在AR世界, MR world or VR world it depends on what the client is trying to convey or have the user experience. 这将决定你的沉浸程度. 所以会有所不同.

蒂姆Siglin: I think it's sort of that with Ready Player One coming out this year there's that whole question of where do we get to fully immersive? 和你一样，我的感觉是，这需要一些时间. AR and mixed reality will probably be on the forefront for the foreseeable future.

马克Alamares: 是的.

蒂姆Siglin: 马克，谢谢你的宝贵时间. 我们马上回来.