OVPs Need to Simplify and Evolve: Here's How

What OVP should you choose and how should you integrate that OVP into your workflow? Do you homework before picking a solution, 因为越大, better-known OVPs may not have the niche skills you're looking for. Here's how Nathan Potter, vice president of digital media technology for A&E电视网, explained it during the panel discussion "Online Video Platforms: Simplifying the Content Publishing Workflow" at 流媒体 East:

"A lot of it depends on where, as a company, you want to be in the marketplace...If there's areas where you make the strategic decision that you really want to move ahead into mobile, 在HTML5, into some of these other distribution channels where an OVP that's trying to serve everybody isn't necessarily going to get there, 做第一个到的人, and you want to sort of distinguish yourself in the marketplace by being the first one there, that's going to take additional development effort,波特说。.

What kind of in-house team are companies going to have to put together to get out front with their online video efforts? 波特解释道:

"Developers in terms of PHP developers, as well as biz dev people to get you out there and say 'Okay, this is what we're offering,' these are the relationships that we have to make in order to make a model like that work; as well as editors to manage that content, keep the flow of content going, making sure that it's appropriately set up for each of the platforms that you're going for and running smoothly,波特补充道。.

For more on working with OVPs and creating as simple a workflow as possible, watch the entire video below:

Online Video Platforms: Simplifying the Content Publishing Workflow

Video workflows have become greatly refined over the years, thanks in large part to online video platform providers. While their services have been continually improved and refined to make it easier for content owners to manage their video, the platforms must evolve even further. This session discusses what the evolution of these services is going to look like, what new functionality customers are looking for, and ways in which the video ecosystem can be further simplified.

Moderator: Bruce Alfred, Web Video Consultant, Cobblestone Films
Speaker: Bill Horn, Technology Manager, Video Desk, The New York Times
Speaker: Steve Rosenbaum, CEO, Magnify.网
Speaker: Nathan Potter, VP, Digital Media Technology, A&E电视网
Speaker: Ron Yekutiel, Chairman, CEO, 创作 Inc.