At Seattle Hospital, Online Video Educates on Hearing Treatment

当埃莉诺·戴, 79岁, 听到她最初的声音, 多于1,700 people around the world were watching.

The activation of Day's cochlear implant -- and the surgery that installed it -- were part of a Bold在线视频系列由西雅图瑞典医疗中心. Running from mid-September to mid-October, 2012, the series informed potential patients about the Center for Hearing and Skull Base Surgery at the Swedish Neuroscience Institute, taught what a cochlear implant is and showed how surgeons prepare for a cochlear implant. Later videos showed how patients prepare for the surgery and answered FAQs.

All this led to a dramatic live broadcast of Day's surgery -- brought to the web with Instagram and Twitter, since captioning live video would have been a challenge. 手术后不久, the video cameras returned to show Day hearing sound for the first time in years.

视频教学

The series shows that 瑞典医疗 Center is at the forefront of using video to educate. Much of the job of coordinating the center's online efforts falls to Dana Lewis. As the hospital's digital media and e-health strategist, she's responsible for staying on top of new forms of digital media and devising ways to use them.

The project on hearing loss started with conversations at the Neuroscience Institute centered on project ideas. The medical team wanted to increase awareness of medical options for hearing loss. Connecting to those with hearing loss can be a challenge, Lewis says. She guessed that social media could help reach this underserved community, so she and others at the hospital planned a web series using combinations of photos and text to explain the cochlear procedure.

The series began with instructional videos designed to raise awareness of cochlear implants. All the videos were transcribed and closed-captioned. 这导致了现场手术本身.

瑞典医疗 “我们做过直播手术, 程序, 之前的讨论, where we've done a combination of a live streamed surgery, 然后是Q&我和医生住在一起，”刘易斯说. "Because of the nature of hearing loss and the difficulty of trying to figure out a way to transcribe it live, we thought perhaps instead of just the raw footage that we could instead use picture and text to narrate. So we decided to use Instagram as a unique way to capture the pictures and Twitter, because we have a very broad audience, and it's easy for people to find 信息."

One key to the success of the series was that during its planning, the team reached out to hearing loss organizations, both to get 信息 and to help spread news of the series.

"We partnered with a lot of advocacy groups, like the Hearing Loss Association of Washington, 因为我们真的很想学习, 作为医疗保健提供者, how can we continue to improve the resources we have for a number of audiences, 不管是不同的语言, 或者是那些听不见声音的人, and make sure we provide world class service,刘易斯说. "We really partnered with them to figure out...what's the best way to [close] caption the videos, to make this 信息 and these other resources that we already had available to this audience."

Lewis says the team worked hard ahead of time, 然后是整个月, to continually optimize the hearing loss web series.

学习的历史

The cochlear implant series wasn't the 瑞典医疗 Center's first time putting surgical 程序 online. It has live streamed 程序 and even discussions before. It has live streamed a surgery and then offered an online Q&A with the doctor once it was through.

The center's first online video experiment was live streaming a patient's experience with the sleep clinic, 早在2010年7月. It streamed a knee surgery live in March 2011 and in December 2011 streamed prerecorded footage of a deep brain stimulation procedure. 2012年3月, the center live streamed a video on colon cancer awareness that included streaming footage from a colonoscopy.

The center has also taken its cameras outside of the hospital. 2010年9月, a team from its organ transplant program climbed Mount Rainier to raise awareness about the importance of organ donation, something that they've repeated yearly. The center made sure the team had special equipment with them.

下一个页面